My Avatar

Based on my customer segment, I decided to create my avatar as “Stressed, tired, and  broke college student drivers on a busy Monday morning around campus” . I decided to use this title for my customer segment because the majority of college drivers at UF have an extremely difficult time finding parking near or around campus and are simply tired of it being such a hassle. I specifically chose Monday morning  because that is the start of a busy week and a lot of students have classes and extracurricular activities that happen during the morning or afternoon. 

Typical traits of my avatar:

Hobbies: binge watches Netflix, lives off of Natty lights/white claws, going to mid, sleeping whenever possible, finding free food or BOGO
Age range: 20
Car they drive: black Hyundai or Volkswagen 
Shows they watch: Peaky Blinders, The Office, Friends 
Children: 0
Favorite politicians: sanders (they want free education) 

I think I do have a lot of the typical hobbies and shows they watch in common with my avatar because we are around the same age and may share similar interests based on being a college student in Gainesville. I do not think this is a coincidence because we go through a lot of the same experiences since we are college students and are limited to certain experiences within Gainesville since it is a small college town.




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