Testing the Hypothesis, Part 2


Who: Based on the interviews, the majority of people were able to relate in dealing with this opportunity. Many of them included college students who drive cars in Gainesville and have a difficult time finding parking spots in and around campus. Other interviewees suggested that numerous big-named companies would benefit from this solution to the opportunity as they have a lot of customers in busy cities. However, the people that would fall outside this boundary are the individuals who do not drive cars or do not live in big cities. Although a lot of my interviewees were from Miami (a highly populated metropolitan area), I was able to interview someone from a small town called Hilliard. The interviewee stated that parking was not an issue since it is mainly farmland and the population is only 35,939.

What: Although finding parking in a highly populated area is a key issue, this opportunity does not compare to other needs that other people desire. The basic elements for survival are at a much higher need than finding a location to park in because those factors are needed in order to live. The other self-actualization elements (emotional, physical, spiritual) are more desired because they deal with human emotional well-being which are things that most people try to achieve. An innovative parking garage system will make the lives of people a lot more easier and prevent time wasted but it won’t emotionally impact them on the same level as the basic physical and emotional factors of life.

Why: The need to find parking in an efficient and effective manner is not as wanted for people outside of the boundary because they do not have cars or do not live in a place where it is heavily populated. One interviewee mentioned that they did not have car in Gainesville so they do not have to deal with this issue. They stated that they only walk or bike to and from location.


Inside the Boundary
Outside the Boundary
College students that drive in Gainesville, people who live in heavily populated cities, big corporations or businesses (Disney) that have millions of customers
People who do not have cars, people that do not live in heavily populated cities
Finding a parking spot in a parking garage in an efficient manner
Finding a parking spot
There are limited parking spaces for the number of people that drive cars and need to park their cars
They do not drive cars or do not live in populated cities

Comments

  1. Elise Irizarry ENT 3003February 17, 2020 at 5:56 AM

    Hi Ilana,
    I think your observations about your interviews are very interesting. I agree that there are greater needs in the world then finding parking but it is important to consider how convenience and ease change a consumers mind set. If you have been to Universal City Walk you will know that it takes at least 20 minutes to get through parking, security, and into the center. In contrast getting into to Disney Springs takes about 10 minutes because they have a similar parking system to what you are suggesting. Personally I choose to go to Disney Springs instead of City Walk because of how much easier it is to get into there. Although this isn’t a deep emotional need there is still a lot of value in just making a system easier and less stressful especially when it comes to parking.

    ReplyDelete

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